The tourism and events industry is a major source of business opportunities, jobs and export revenue for Victoria. It is a dynamic and established industry which continues to deliver economic, social and environmental benefits to the state.
Victoria has a diverse landscape, attractions, history and culture, which make it naturally rich in tourism appeal. It is renowned for its natural scenic beauty, multicultural heritage, unique events and enviable cosmopolitan lifestyle.
Victoria's capital, Melbourne is celebrated for its style and elegance and boasts glamorous festivals and events, Australia's best shopping, a lively passion for eating and drinking, and a flourishing arts and cultural scene. The city is recognised for its carefully preserved nineteenth-century architecture as well as its beautifully tended parks and gardens.