Most successful international businesses adopt a long-term strategic approach to their export activities.
Before embarking on an export strategy, businesses can use this export readiness checklist to consider a number of key issues.
Information for businesses on how to critically examine their structures, processes and objectives in order to identify strengths and weaknesses.
Analysing overseas markets and researching overseas markets are critical elements in determining an export strategy. Businesses should identify the key factors and constraints in each potential market.
Market research enables businesses to analyse potential targets according to a number of key factors and issues including market characteristics; competitive conditions; financial & economic conditions; and also cultural, political & legal factors.
Visiting target markets is a vital aspect of exporting as it enables businesses to verify and supplement their market research and make contact with customers, agents and distributors in the target countries.
International business can be undertaken by using a number of strategies. Most businesses begin with exporting their products and services either directly or through intermediaries.
The Developing an Export Strategy document provides information for Victorian businesses looking to start exporting or seeking to expand current export activity. It contains a six-step process for developing an export strategy.
The strategy can be used in conjunction with the Export Reference Guide (pdf 738KB), which provides detailed information on key aspects of the business process for planning and growing an export business.
Download the Developing an Export Strategy here(pdf 736KB)
Contact the Victorian Business Line (VBL) on 13 22 15 regarding any problems with file downloads.