Businesses must critically consider a number of key issues to determine whether they are ready to commence exporting. These include:
Is the business prepared to devote the necessary time, effort and resources required for export success? Will the Board and CEO give their full backing to exporting as a core business activity?
Will the business be able to identify and exploit market niches based on unique product or service features and qualities? Can the product design be modified if necessary to accommodate market requirements?
Does the business have strong marketing skills and a proven track record in Australia? Is there high quality marketing material which could be translated if necessary?
Does the business have sufficient management capabilities to develop and service export markets or could skills be acquired if necessary?
Does the business have adequate surplus capacity or the flexibility to expand production quickly to service exports?
Would the business consider alternative forms of market entry?
Does the business have sufficient financial strength and resources to develop new overseas markets? Initial items of expenditure may include advertising, promotional material, training, and cost of market visits.