Enex Testlab provides independent testing services primarily in ICT for a number of industries. The company is involved in many different areas of testing including hardware, software, usability and accessibility, as well as having a physical and materials division that tests everything from crayons to office chairs to passports.
With a limited domestic market the company needed to focus internationally. Already much of their work was coming from overseas, with the bulk of products being manufactured by multinationals. In 2005 Enex Testlab began exporting its services. Today the US accounts for roughly 30% of the company’s revenue, with other strong markets coming out of the United Kingdom, Europe and China.
“With so many manufacturing industries based overseas,” says Managing Director, Matt Tett, “it was only natural for Enex Testlab to go where our clients are. Today we have offices in the UK and China and are planning to establish an office in the US within the next 18 months.”
Enex Testlab already had established markets in the US and UK. In 2007, the company became involved with the Victorian Government, and discovered the Chinese market was also a possibility.
“The Victorian Government’s Access Program really helped us get into the Chinese market. It’s great to access their human resources within China. I regularly visit their Business Development offices in Hong Kong and Shanghai. They offer us both local knowledge and invaluable contacts within the market. And they have a great understanding of the business culture.
Since benefiting from the Victorian Government’s Access Program, we further worked with the Department of Industry, Innovation and Regional Development as well as three other companies to attend a trade mission ‘Cebit Asia 2007’. The in market services of the Government were invaluable to us”
Matt believes that having the support of people on the ground in China is of the greatest benefit to Enex Tetslab.
“The Victorian Government’s Export Unit provides our company with a touchstone. I ask them for market conditions. I ask them to point me in the right direction. They have real knowledge. They know what they’re talking about.”
